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MAN BEHIND THE BRAND: Fu of FU e=fu8 Underwear

With a unique take on underwear branding, Fu of FU e=fu8 underwear aims to infuse the men’s underwear industry with his brand of luck mixed with the pleasure principle, which is what the formula on the...

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Martin Migschitz Auto Repair in FU

Flanked by a gaggle of attractive women, model Martin Migschitz wears FU e=fu8 underwear in this new campaign for the New York based brand. The series is shot by Patrick Stammler. Do you like these new...

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FU Underwear Takes Over Chicago

NYC based underwear brand, FU wants you to fall in love with their FU e=fu8 collection. In the photos below, you’ll find Daswon, Leto, Kent and Graham modeling looks from their classic briefs, v-trim...

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